Railways tunes in to revenues with music, films


The railways will put up ATMs on platforms in stations, offer music and movies in trains and ‘brand’ trains to boost advertising revenue, opening up new revenue streams.
These and other initiatives on revenues for Indian Railways from non-fare sources were announced by Railway Minister Suresh Prabhu on Tuesday. The Minister unveiled the Railways’ first non-fare revenue policy, out-of-home advertising policy, train branding policy
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